Our Team
Jerica Lam VP, Brokerage Services
9+
YRS
PROFESSIONAL AFFILIATIONS / CREDENTIALS
Member, Real Estate Board of New York
(REBNY)
Education
Boston University Questrom School of Business, BS in Marketing and Entrepreneurship
Jerica brings over a decade of experience in real estate, marketing, and business strategy, blending a corporate foundation with a dynamic edge shaped by high-growth tech startups. With a career that bridges real estate and innovation, Jerica offers a rare combination of creative vision, analytical rigor, and hands-on Execution.
Jerica began her career leading product acquisition and customer retention at a NYSE-listed company before pivoting to the startup world, where her marketing and content strategies helped early-stage companies secure critical funding and investor interest. She later joined Compass, where she played a pivotal role in growing the firm’s commercial real estate division.
Her early exposure to commercial real estate—managing her family and friends’ portfolios of mixed-use, NNN retail, and office properties in Manhattan—provided deep experience in leasing, deal structuring, asset management, and operations.
Jerica’s client portfolio spans a wide range of industries including hospitality, fashion, beauty, financial services, and technology, making her a trusted advisor for brands and businesses that value both precision and creativity.
Jerica graduated from Boston University with a B.S.B.A. in Business
Marketing and Entrepreneurship. Outside of work, you’ll find Jerica restoring her beach house or snagging hard-to-get reservations at the city’s newest restaurants.
22+
YRS
Professional Affiliations / Credentials
Board of Trustees, Union College
Chair of Board of Directors, Make-A-Wish
Foundation of Metro New York
Member, Real Estate Board of New York (REBNY)
Licensed Real Estate Broker in the State of New York
Volunteer Running Guide, Achilles International
Education
Union College, BA in Quantitative
Economics with a minor in Mathematics
Sarah has over 18 years experience in the real estate and start-up industries having completed complex transactions across brokerage, development, acquisitions, dispositions, and corporate M&A worldwide. Most recently Sarah was Global Head of Real Estate Partnerships at WeWork where she oversaw various real estate initiatives and worked alongside the company’s investment team.
Prior to WeWork, Sarah spent five years at CBRE where she advised clients on their real estate portfolio strategies. While working in brokerage, Sarah was involved in the lease-up of some of New York’s most iconic assets including One Vanderbilt Avenue, 425 Park Avenue, 1271 Avenue of the Americas and 1114 Avenue of the Americas, as well as the sale of 245 Park Avenue.
Sarah started her career at Brookfield where she worked with the acquisitions team on its $9.3B acquisition of Trizec Properties in 2006, and A$7.3B acquisition of Multiplex Group in Australia in 2008. Sarah worked in London for two years on the asset management of Canary Wharf and acquisition of 100 Bishopsgate. Sarah joined Brookfield’s leasing team in 2011 to oversee its 18 MSF NYC portfolio.
An avid runner, Sarah has completed nine marathons in New York, Chicago and London. Her love for running extends to active involvement with Achilles International as a guide for disabled runners in New York City.
5+
YRS
Education
SUNY Oneonta, BS in Business Economics
After 12 years in the performing arts industry, including 8 years in Broadway productions and the film industry, Carleigh entered real estate as a New York State licensed salesperson in 2019 joining Douglas Elliman in the residential industry. At Douglas Elliman, Carleigh was on one of the top producing residential brokerage teams in New York City before transitioning into the commercial real estate industry as an Associate on Artisan’s Brokerage Team.
Since joining Artisan, Carleigh has actively worked on business development, sourcing and touring clients across a range of asset classes, assisting in financial analysis, drafting proposals and negotiating leases. Shortly after joining Artisan, Carleigh worked on the sourcing and closing of Steadview Capital’s first NYC office.
Prior to joining Artisan, Carleigh was in the original cast of Hamilton from its Off-Broadway run starting in early 2014 through late 2016 on Broadway. She was also in the film production of Hamilton on Disney+ that premiered in 2020 and the film adaptation of In The Heights that premiered in 2021. She was also in the Broadway casts of The Cher Show and Bandstand.
In addition to being a part of Artisan’s Brokerage Team, Carleigh runs all of Artisan’s Social Media as well as oversees the organization’s invoicing and tax reporting.
Our Team
William Pride Associate Broker
3+
YRS
PROFESSIONAL AFFILIATIONS / CREDENTIALS
Member, Real Estate Board of New York
(REBNY)
William bridges real estate and technology, combining 10+ years
of technology experience across higher education, finance, and
media at institutions such as NYU, PIMCO, and Viacom with three
years in the luxury residential real estate market at Douglas
Elliman and The Corcoran Group. At Douglas Elliman and The
Corcoran Group, he worked on automating systems to
streamline rental and sales transactions while also assisting on
the execution of multi-million dollar deals. While working in the
residential real estate industry, William built applications to track
listings, organize client leads, and manage appointments more
effectively, reducing manual work and prioritizing critical tasks.
With his dual background in technology and real estate, William
applies his same problem solving mindset to brokerage AI and
automation tools with a forward looking perspective on how
technology can streamline operations and enhance client
services.
In his free time, as a native New Yorker, William enjoys exploring the city on weekends and gaming, especially immersive role-
playing games that blend story and strategy.
Our Team
Sydney Borlabi Business Development
11+
YRS
Professional Affiliations / Credentials
Co-Founder, Sourced
Sydney brings over a decade of experience in business development, strategic partnerships, and growth strategy, with a track record of building meaningful relationships and identifying high-value opportunities across startups, consumer brands, and emerging ventures.
Before joining Artisan, Sydney led business development and partnership strategy for early-stage and growth-stage companies, focusing on new revenue channels, market expansion, and relationship-driven growth. Her background spans commercial strategy, go-to-market planning, and cross-functional leadership across consumer, media, wellness, and tech industries.
Sydney is also the Co-Founder of Sourced, a clean beauty brand built on transparency and intentional growth. As a founder, she has led brand positioning, partnerships, fundraising, and go-to-market execution, giving her firsthand experience in building and scaling a business from the ground up.
At Artisan, Sydney supports business development with a focus on sourcing new opportunities, strengthening client and partner relationships, and positioning the firm for continued growth in the commercial office leasing market. She brings a founder’s mindset, strategic thinking, and a consultative approach to expanding Artisan’s reach.
2+
YRS
Education
Colgate University, B.A. in Economics and Art & Art History
With 2 years of experience in commercial real estate, Charlotte is a Brokerage Associate bringing a solid foundation in the industry and a strong commitment to client service. She began her career in property management and underwriting at SL Green Realty Corp., where she contributed to the management of properties like One Vanderbilt and 125 Park Avenue. During her time in the underwriting group, Charlotte played a role in the acquisition of 500 Park Avenue, gaining valuable experience in operating expense budgeting and capital analysis. Additionally, she assisted in the successful management transition of 1568 Broadway (TSX), overseeing third-party assessments and ensuring seamless internal coordination.
Charlotte’s experience at SL Green has equipped her with the ability to quickly assess and analyze key deal points. At Artisan, she is responsible for preparing property evaluations, conducting market research, and providing support throughout the transaction process. Charlotte is committed to ensuring smooth, successful transactions by offering detailed insights and effective communication. A graduate of Colgate University with degrees in Economics and Studio Art, Charlotte combines analytical skills with a creative perspective, offering a well-rounded approach to real estate.
7+
YRS
Extracurriculars
Beith Ruth Young Leadership Council
Education
Boston University College of Communication, B.S. in Mass Communication/Marketing
Alexa has extensive experience in marketing, digital strategy, and strategic partnerships, with a focus on real estate, consumer goods, and professional services.
Most recently, Alexa worked at Related Companies, where she developed and executed cross-functional marketing initiatives to enhance retail and hospitality experiences. She managed digital advertising, social media, and event programming, driving customer engagement and business growth.
Previously, Alexa held roles in digital marketing and brand strategy, working across industries to create compelling campaigns, oversee influencer marketing efforts, and optimize media strategies. She has led content development, campaign execution, and brand storytelling to build meaningful consumer connections.
As the newest member of the team, Alexa manages all aspect of Nala Pod’s marketing strategy and brand development.
Our Team
Alyson Popola Director of Operations
12+
YRS
Professional Affiliations / Credentials
Benefit Committee Member, The Dream Ball After Dark, American Cancer Society
Co-Founder, The Caroline Fund
Host Committee Member & Publicist, From Farm to Tray
Education
East Stroudsburg University, BS in Hospitality Management with a minor in Business Management
Alyson has over 9+ years of experience in startups and operations management. She has focused predominantly on commercial real estate, construction and design industries.
Before joining Artisan to run Operations, Alyson worked at JOKR focusing on Expansion Operations allowing the company to scale to five domestic cities in nine months, ran the Project Management Office and created and managed the company’s budget and forecasting tools.
Prior to JOKR, Alyson spent 5 years at WeWork working in real estate and construction operations. During her time at WeWork, Alyson’s scope ranged from scaling the development team during the company’s hyper-growth stage from 500 to 1,500+ employees globally, changing management procedures, implementing and tracking objectives and key results, managing Tenant Improvement Allowance collection, reducing financial exposure and overseeing monthly financial planning and analysis, cash management and budget performance reports reviewed by the C-Suite.
In addition to managing Artisan’s Operations, Alyson oversees the organization’s business planning, accounts payable & receivable, and development of new business venture opportunities.
Our Team
Franklin Chief Comfort Officer
6+
YRS
Professional Affiliations / Credentials
AKC Canine Good Citizen Certification Volunteer, Good Dog Foundation
Education
Advanced Comfort Training, GoldenQuest, Versailles, KY
Masters in Morale from Good Dog Foundation, New York, NY